About us

Welcome to Oneovations, popularly known as Playgrounds ("Lekparken" in Swedish), where family values, quality products, and exceptional service come together to create memorable experiences for families worldwide.

Established in 1996 by two brothers with a passion for providing the very best for children, our family-owned business has been a trusted destination for nursery items, toys, and furniture in Luleå, Sweden, and beyond. With over two decades of experience, we've earned a reputation for excellence, serving families from all walks of life and ensuring that every child's needs are met with care and attention to detail.

At Playgrounds, we understand the importance of nurturing young minds and creating environments where children can thrive. That's why we specialize in offering a diverse range of products tailored to children from 6 months to 10 years old, as well as stylish and functional furniture to complement any nursery or playroom.

While our roots may be firmly planted in Luleå, Sweden, our vision extends far beyond Scandinavia. In 2023, recognizing the growing demand for our products internationally, we made the decision to expand our reach by launching an online store, bringing our curated selection of nursery items and toys to families in the UK, USA, and Canada.

What sets us apart is our unwavering commitment to quality, safety, and customer satisfaction. Every product in our store undergoes rigorous testing to ensure it meets the highest standards of durability, functionality, and child-friendliness. Whether you're shopping in-store or online, you can trust that each item has been handpicked with your child's happiness and well-being in mind.

As a family-owned business, we take pride in the relationships we've built with our customers over the years. From personalized recommendations to expert advice, our knowledgeable team is here to guide you every step of the way, ensuring that you find the perfect products to suit your family's needs.

Thank you for choosing Playgrounds as your trusted partner on this journey of parenthood. We look forward to continuing to serve you and your family for many years to come.

Warm regards,

The Fortunate Brothers